The dual role of site hoardings

Site hoardings have come a long way in recent years, they are no longer just a single-use safety barrier at construction work sites. Today, site hoardings are reusable and can be an important and dynamic marketing platform.

The Significance of Site Hoardings

Site hoarding is indispensable during the construction and development project life cycle. It prevents unauthorised access to construction sites and offers protection from theft and vandalism.

Site hoarding is also about ensuring public safety. Construction sites can be filled with potential hazards, from heavy machinery and equipment to unfinished structures. Protecting the public from these dangers is a moral and legal responsibility for construction companies. Site hoarding provides a clear and visible barrier, preventing unauthorised access and potential accidents.

The Evolution of Site Hoardings

While erecting hoardings has long been standard practice in construction to fence off work zones and ensure safety, the role of site hoardings has undergone a significant transformation. Previously, these perimeter panels were primarily functional, but their visual impact on the surrounding environment is now increasingly recognised.

With sustainability gaining prominence in the UK’s construction sector, the importance of reusing site hoardings has become paramount. At Rethync, we specialise in installing reusable site hoarding with a 10 year life span.

Balancing Security and Aesthetics

While the primary function of site hoarding remains enhancing security and safety, its aesthetic appeal is increasingly recognised as an additional benefit. Construction sites often disrupt the visual harmony of their surroundings. Strategically designed and branded hoardings can address security concerns while positively contributing to the visual landscape.

Companies are realising the value of creating a positive image during construction phases. Rethync’s hoardings, with customisable surfaces, allow for creative branding that resonates with the public, transforming potential eyesores into visually appealing elements within the community.

Showcasing Corporate Identity

Site hoardings serve as blank canvases for companies to display their identity, core values, and marketing messages. By incorporating company logos, slogans, and key messages into hoardings, construction site security becomes an opportunity for developers, architects, and designers to engage with the local community and potential clients in a positive and temporary manner.

Cost-Effective Branding

Site hoarding offers a cost-effective solution for establishing a strong brand presence during construction projects. Compared to traditional advertising methods, hoarding allows for extensive and continuous displays of graphics and information. A one-time investment in designing and installing site hoarding pays off in prolonged visibility and positive brand association.

Moreover, the dual use of site hoarding as a branding tool and a security barrier enhances its affordability, improving the visual impact of construction sites while reducing overall project expenses.

Dual role of site hoardings

The dual role of site hoarding as a security measure and a marketing tool reflects the evolving nature of construction practices, enabling companies to embrace community engagement, sustainability, and positive brand representation.

Contact Rethync today to learn more about how you can use our Multisite Hoarding as a marketing tool for your construction project.

How does the Spring Budget 2024 affect the housebuilding industry?

Chancellor Jeremy Hunt has delivered the Spring Budget for 2024 which included several key points for the housebuilding industry.

Good vs. Bad: Navigating the Landscape of Steel Hoarding

When it comes to steel hoarding, the choice between good and bad can significantly impact the safety, aesthetics, and overall success of your construction site. Let's explore the key differentiators that distinguish a superior steel hoarding solution from a subpar one.