The UK housing market is avoiding its usual summer slowdown. Recent mortgage affordability changes mean homebuyers can now borrow up to 20% more than three months ago. That extra buying power is keeping demand strong.
Zoopla reports buyer numbers in July were 11% higher than last year. Sales agreed are up 8%. More homes are on the market, especially in southern England. This is holding back price growth and creating a real buyer’s market.
For developers, the takeaway is simple. Increased buyer activity means well-priced, ready-to-go homes will move faster. Scotland, Wales, and northern England are seeing annual growth of 2–3%. Much of the south is rising more slowly.
Mortgage rates remain steady. The average UK house price now sits at £268,400. Regional trends matter – strong demand in some areas could speed up new build sales. Softer markets may need sharper pricing or added incentives.
At Rethync, we help housebuilders and contractors keep sites secure, compliant, and presented at their best. When demand is there, your development is ready to sell.
Contact us today for more information.